Whereas
newspapers and books can only provide dated information, radio
allowed news, music, and stories to be shared instantaneously. In the
early and golden age of radio, broadcasts were listened to by
practically everyone. As a result, radio became a powerful and
influential medium in society. Moreover, radio revolutionized the way
audiences received their news and entertainment until the invention
of the television and later the internet became the preferred
mediums. During its heyday, families gathered around the radio to
hear their favorite shows and personalities. Along with playing a
variety of music, a number of shows that were geared towards specific
audiences kept people glued to their radios. For example, shows such
as Major Bowes and His Original Amateur Hour developed
a following and people tuned in at the same time each week (Crowley
202). It was similar to the popularity of current shows, like
American Idol and
America's Got Talent.
In addition, radio also granted advertisers a new way to reach
consumers, politicians a platform to sway voters, and listeners to
stay informed with up to the minute news.
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