Kids and Older Adults:Which audience age category is most attractive to today's moviemakers? Why?

According to Media/Impact today's movies are geared towards, "children and people over 30" (Biagi 148). While the child demographic made sense to me, I found the fact about older people be a little surprising. I always felt the studios geared movies towards teenagers and younger adults because they typically have more disposable income to spend on going movies. However, I suppose due to the fact that older adults typically make more money later in their careers.

In addition, younger people are probably turning to cheaper sources of entertainment, such as video games and the internet, instead of shelling out $12.00 for one movie. On the other hand, older adults still prefer to go movies to get their cinematic fix. Also a large percentage of them also like to take their children or grandchildren as part of a tradition. Since their audiences are made of these demographics, movie studios are making more films to appeal to these age groups. For example, Pixar is a successful company that turns out a number a family oriented animated 3-D films each year. Parents and grandparents know that the kids will love it and usually the filmmakers attempt to make it enjoyable for the adults as well.