Magazines for Everyone: Why do today's magazines target specialized audiences for readership? Give at least three examples of this phenomenon and the reason for each.

Currently, the magazine industry attempts to produce content for specific audiences in order to appeal to a niche market and increase their profits. There is a magazine for every type of hobby, interest, and lifestyle. Each of those specialized magazines also gives companies an opportunity to connect and advertise to their merchandise to their intended market. For example, if you read Cat Fancy, there will advertisements of products, like litter boxes and toys, throughout the magazine. Personally, while I love cats, I tend to read more entertainment magazines, like Entertainment Weekly and People, but I like to branch out occasionally and pick up something like Newsweek to stay informed about current events. Three examples of magazines geared toward specific readerships include Vogue, Cosmopolitan, and

Better Homes and Gardens. First, Vogue is geared towards fashionable affluent women. Even though I can't afford the majority of the merchandise featured in the magazine, I love to flip through Vogue and get fashion ideas. Next, Cosmopolitan appeals to women with their fashion tips and relationship advice.

Finally, Better Homes and Gardens, interest homeowners that are concerned with trends and updates for their home.