Our
American society is bombarded by advertisements in every form of mass
media. From the time we wake up in the morning until we go to bed,
marketers are reaching out to us with with ads and campaigns. In
fact, ads have not only permeated every form of communication, but
they also transformed culture and influenced many of our everyday
decisions.
Media
has become a centerpiece of our society and without it America's
cultural identity would not be the same. Unfortunately, when other
cultures think of America, they probably associate us with companies
like McDonald's and Wal-Mart.
While
it is marketing purpose to the attention of public and influence
their buying decisions, it has also changed culture itself. The
fashion industry is a prime example of the power of marketing has
over people. By setting trends and using marketing campaigns on
television, magazines, the internet, and films, they have influenced
style and the way we dress.
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