Saturday, September 1, 2012

Marketing in America: How has the culture of marketing come to shape the way Americans's understand the world and themselves?


Our American society is bombarded by advertisements in every form of mass media. From the time we wake up in the morning until we go to bed, marketers are reaching out to us with with ads and campaigns. In fact, ads have not only permeated every form of communication, but they also transformed culture and influenced many of our everyday decisions.

Media has become a centerpiece of our society and without it America's cultural identity would not be the same. Unfortunately, when other cultures think of America, they probably associate us with companies like McDonald's and Wal-Mart.

While it is marketing purpose to the attention of public and influence their buying decisions, it has also changed culture itself. The fashion industry is a prime example of the power of marketing has over people. By setting trends and using marketing campaigns on television, magazines, the internet, and films, they have influenced style and the way we dress. 

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