Mad Men: What is the role of the creative artist in mass media?

While the term, artist, can be given quite a broad definition, it is usually given to someone that uses their creative talents in professional or private life. A creative artist in mass media produces an product that will be viewed by a large artist. As a result, the artist, especially if it is for a certain employer or job, must be creative and innovative, but maintain the company's vision. Therefore, creative artists that work professionally in mass media are given limitations and do not have artistic freedom. Therefore, it is up to the professional creative artist to adhere to the company's image.

For example, I love AMC's show, Mad Men, which takes centers around an advertising agency in the 1960s. The agency's goal is to land accounts for large companies and then design their advertising campaigns. The main character, Don Draper, is one of the top advertising executives due to his ability to come up with brilliant campaigns that attract the attention of audience while sticking to the company's overall vision. On quite a few of the episodes, Don gets frustrated due to the fact that the campaign that he created will work, but the company is not impressed and decides to go in a different direction with disastrous results.