In
1964, the U.S. Supreme Court ruled that in the mass media, “public
officials in a libel case must prove actual malice” (Biagi 306).
This ruling was determined in the case of The New York Times v.
Sullivan in which The Committee
to Defend Martin Luther King Jr.'s New York Times Advertisement.
Although he was not mentioned by name, L.B. Sullivan, the
commissioner in Montgomery that was involved in the case, felt that
the ad was directed towards him. As a result, he sued the newspaper
for libel. In the first case, Sullivan won. However, the Times
appealed to the Supreme Court which found that some of the
information in the ad was misleading, that it was not a ,
“deliberately lie”, which would prove actual malice (307).
This
case protects all areas of American mass media from being sued by
everyone that they write a negative story about just as long as it is
the truth. For example, it protects whistleblowers, like Woodward and
Bernstein, and allows for the media to report on controversial
stories without fear of prosecution. Additionally, thanks to this
ruling, magazines, like Star, and television shows, like TMZ, are
free to discuss the details of the crazy lives of celebrities, just
as long as there is some basis to the story.
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