Mass Communication "involves the
use of print or electronic media, such as newspapers, magazines,
film, radio, or television to communicate to large numbers of people
who are located in various places-often scattered all over the
country or world" (Berger 12). Moreover, mass communication is
how people or organizations communicate their ideas through various
mediums that are able to reach a number of people. Mass communication
and mass media everyday life affects our everyday lives. Everyone in
today's society receives information from some type of mass media.
Mass communication mediums make it possible to stay informed about
what's going on in the world. Most people have become so reliant on
getting their news from these mediums. I know it would be impossible
for me to go even one day without watching television or using a
computer to catch up on current events. In fact, I would feel very
disconnected. Furthermore, advertisers and companies utilize mass
communication mediums to influence consumer decisions. From the
moment you wake up, companies are desperately trying to persuade you
to buy their product. Whether it is an ad on the sidebar of Facebook
to the billboard on the road, advertisers spend big bucks to get your
attention.
Works Cited
Berger,
Arthur Asa. Essentials
of Mass Communication Theory.
Thousand Oaks: Sage Publications, 1995. Print.
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ReplyDeleteHere in Australia, businesses commissions an Australian telecom company for their 1800 numbers. That's how mass communication is important for the economy.
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