Sunday, July 29, 2012

Cultural Differences: Why do we need to take intercultural communication into consideration as communicators?


According to Education.com, intercultural communication is, "verbal and nonverbal communication among people of different cultures". Every culture has their own set of norms and messages may not translate the same way. Religion, economics, and political factors are are a fraction of what contributes to what makes to making each culture unique. Language as well as societal differences present barriers that can be difficult to overcome. The internet and technology has made global communication possible. As a result, for communicators in any industry, workplace, or social setting, it is crucial to keep intercultural communication factors in mind while presenting content. How different cultures interpret a message could lead to miscommunication, awkward situations, and hurt feelings. Therefore, in order to be sensitive to other cultures, it is important to acknowledge the audience's background.
One example of of why intercultural communication needs to be taken into consideration is each cultures' sense of humor varies. What's considered funny in one part of the world may be offensive in another. For example, Sheida Hodge,of the Cross-Cultural Division for Berlitz International Inc. pointed out the differences between American and British humor. She said, "Americans, because we are individualistic and confident, tend to do a lot of put-down humor. It's a big deal for the British; they believe it breaks tension, but their sense of comedy is different. They use more irony, which Americans may mistake for sarcasm."(ChinaDaily.com) By being aware of these differences, communicators will be able to effectively communicate with others from around the world.

Works Cited
"Humor Is No Laughing Matter Overseas." China Daily. ChinaDaily.com, 6 Apr. 2004. Web. 27 July 2012. <http://www.chinadaily.com.cn/english/doc/2004-04/06/content_321053.htm>.

"Intercultural Communication." Education.com. N.p., n.d. Web. 27 July 2012. <http://www.education.com/definition/intercultural-communication/>.

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